Digitalized Interactive Platforms

“Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences” published in NIM Marketing Intelligence Review

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Our paper with my co-author, Prof. Venkat Ramaswamy, “Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences” has been published in Marketing Intelligence… Read More »“Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences” published in NIM Marketing Intelligence Review